Hi-Chew is a fruity chewable candy that recently made its way to America after achieving great popularity in Japan.
They wanted a site to introduce their candy, make a big impact, and separate them from the mass of sicky-sweet competition with a fresh and fruity perspective
Falling Fruit Parallax
Hi-Chew Locator Map
Since Hi-Chew is still relatively new in the U.S., people were going crazy wanting to know where they could buy more. We wanted to provide them with a quick and easy way to find exactly which kind they were after.
The Hi-Chew Locator was complete with retailer listings from around the country. The "Magical Button" could take you directly to the nearest store in order to satisfy your Hi-Chew craving.
While the initial state of the Hi-Chew website is clean and fresh, when a user opens the "flavor drawer," they are immersed in a rich, colorful, and active view.
This early concept builds on Hi-Chew's active lifestyle and Japenese originated brand values.
Favorite Flavor Campaign
Without fail, Hi-Chew's loyal fans always loved making-the-case for which flavor they liked best. And, by the way, I say that Grape is totally the best.
We set out to let the fans answer the question, once and for all, which flavor they thought was the best.